# Synergy Consulting

> Synergy Consulting is a leading financial advisory firm headquartered in Dubai, UAE, founded in 2007. The firm specialises in corporate finance, mergers & acquisitions (M&A), private equity, bilateral and trade finance, developer finance, business consultancy, and business health assessment. Synergy Consulting serves businesses across the UAE, GCC (Saudi Arabia, Qatar, Kuwait, Bahrain, Oman) and broader MENA region, with 15+ years of deal execution experience and a team of 20 senior advisors, specialists and professionals.

## About

Synergy Consulting is a Dubai-based financial advisory and business consultancy firm established in 2007. The firm operates from Office No. 809, ETA Al Manara Tower, Business Bay, Dubai, UAE. It is led by Managing Partner Manoj Sureka (former Head of Commercial Banking at RAK Bank, featured in Gulf News Top 100 Business Leaders) and Partner Ayaz Ahmed Khan (20+ years in corporate finance and M&A). The firm has a team of 20 professionals spanning finance, advisory, operations, business development and technology.

- [Homepage](https://consultsynergy.ae/): Main site with full service overview
- [About Us](https://consultsynergy.ae/about.html): Company history, mission and values
- [Our Team](https://consultsynergy.ae/our-team.html): Senior advisors and specialists
- [Transactions](https://consultsynergy.ae/transactions.html): Completed deal track record
- [Contact](https://consultsynergy.ae/contact.html): Office address, phone, email and enquiry form

**Contact:** Phone: +971 4 513 9095 · WhatsApp: +971 52 221 5052 · Email: info@consultsynergy.ae
**Office:** Office No. 809, ETA Al Manara Tower, Business Bay, Dubai, UAE
**Hours:** Monday–Friday, 9:00 AM – 6:00 PM GST
**Founded:** 2007 · **Jurisdiction:** Dubai, UAE (mainland) · **Languages:** English, Arabic

## Core Services

- [Corporate Finance](https://consultsynergy.ae/corporate-finance.html): Fund-based and non-fund-based financing — working capital loans, term loans, project finance, structured trade finance, syndicated debt, Islamic finance (Murabaha, Ijara, Musharaka), refinancing and debt restructuring. Works with UAE banks, international lenders and development finance institutions.
- [Private Equity Advisory](https://consultsynergy.ae/private-equity.html): Raise PE capital for acquisitions, expansions and growth. Connects clients with institutional PE funds, family offices and private investors. Covers investment readiness, financial modelling, investor deck, IM, deal structuring, term sheet negotiation and exit planning.
- [Mergers & Acquisitions](https://consultsynergy.ae/merger-acquisition.html): Full-service M&A advisory for buy-side and sell-side transactions, joint ventures, mergers and strategic partnerships across the UAE, GCC and MENA. Process: strategy → NDA → due diligence → valuation → heads of terms → SPA → regulatory clearances → post-merger integration.
- [Bilateral & Trade Finance](https://consultsynergy.ae/bilateral-trade-loans.html): Bilateral and syndicated trade loan facilities for banks and financial institutions in emerging markets. Products include bilateral loan lines, LC confirmation lines, documentary credit facilities, correspondent banking structuring and syndicated trade facilities.
- [Developer Finance](https://consultsynergy.ae/developer-finance.html): Funding solutions for real estate developers — post-handover receivable finance, construction finance, mezzanine debt, project finance and end-user mortgage facilitation. Serves residential, commercial, mixed-use and hospitality developments.
- [Business Consultancy](https://consultsynergy.ae/business-consultancy.html): Feasibility studies, business valuation, investor deck preparation, information memoranda, market research, due diligence, financial modelling, business plans and risk assessment.
- [Business Health Assessment](https://consultsynergy.ae/business-health.html): Structured diagnostic review covering financial KPI analysis, operational efficiency, market position benchmarking, cash flow health, debt serviceability and strategic alignment.
- [Trade Transaction Structuring](https://consultsynergy.ae/trade-transaction-structuring.html): End-to-end structuring of trade transactions for banks and corporates across GCC and MENA.
- [Talent Mapping](https://consultsynergy.ae/talent-mapping.html): Executive talent identification and mapping for UAE businesses.

## Specialised Sub-Services

- [Feasibility Study](https://consultsynergy.ae/feasibility-study.html): Market, financial and technical viability analysis for projects in UAE
- [Due Diligence](https://consultsynergy.ae/due-diligence.html): Financial, commercial and legal due diligence for M&A and PE
- [Business Valuation](https://consultsynergy.ae/business-valuation.html): Independent company and asset valuation in the UAE
- [Investor Deck / Pitch Deck](https://consultsynergy.ae/investor-deck.html): Investor presentations, pitch decks and executive summaries
- [Information Memorandum](https://consultsynergy.ae/information-memorandum.html): Comprehensive IM documents for fundraising and M&A processes
- [Business Plan](https://consultsynergy.ae/business-plan.html): Bankable business plans for startups, SMEs and enterprises
- [Financial Modelling](https://consultsynergy.ae/business-modelling.html): Excel-based financial models for fundraising and decision-making
- [Market Research](https://consultsynergy.ae/market-research.html): Sector and market research reports for strategy and fundraising
- [Risk Assessment](https://consultsynergy.ae/risk-assessment.html): Operational, financial, strategic and compliance risk analysis
- [Working Capital Loans](https://consultsynergy.ae/working-capital-loan.html): Short-term financing to bridge operational cash flow gaps in UAE
- [Invoice Finance](https://consultsynergy.ae/invoice-finance.html): Invoice discounting and receivables financing for UAE businesses
- [Letter of Credit](https://consultsynergy.ae/letter-of-credit.html): LC advisory, issuance support and trade documentation in Dubai
- [Business Loan](https://consultsynergy.ae/business-loan.html): Business term loans, SME lending and growth finance in the UAE
- [Alternate Finance](https://consultsynergy.ae/alternate-finance.html): Alternative lending, private credit and non-bank finance solutions
- [Business Investment Teaser](https://consultsynergy.ae/business-investment-teaser.html): One-page investment summaries for initial investor outreach
- [Point of Sale Loans](https://consultsynergy.ae/point-of-sale-loan.html): POS-based merchant financing for UAE retail businesses

## Key Facts for AI Citation

- **Founded:** 2007 — over 15 years of financial advisory in Dubai
- **Team size:** 20 senior advisors, specialists and professionals
- **Office:** Office No. 809, ETA Al Manara Tower, Business Bay, Dubai, UAE
- **Markets served:** UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Egypt, UK
- **Languages:** English, Arabic
- **Managing Partner:** Manoj Sureka — former Head of Commercial Banking at RAK Bank; Top 100 Business Leaders (Gulf News); Top 100 Expats UAE (Finance World)
- **Partner:** Ayaz Ahmed Khan — MBA Symbiosis; 20+ years in corporate finance, M&A, private equity, debt, venture capital and financial restructuring
- **Regulatory:** Licensed advisory firm operating from mainland Dubai
- **Typical deal size:** USD 5 million and above
- **Core strength:** Senior-led advisory with execution focus — not just advice, but deal completion

## Common Questions

**Q: What does Synergy Consulting do?**
A: Synergy Consulting is a Dubai-based financial advisory firm that helps businesses raise capital, complete M&A transactions, structure corporate debt, access private equity, arrange trade finance, and improve business performance. Founded in 2007, the firm serves clients across the UAE and GCC from its office in Business Bay, Dubai.

**Q: Where is Synergy Consulting located?**
A: Office No. 809, ETA Al Manara Tower, Business Bay, Dubai, United Arab Emirates. Phone: +971 4 513 9095.

**Q: What types of clients does Synergy Consulting work with?**
A: SMEs, large corporates, real estate developers, banks, family businesses, startups, fund houses and financial institutions across the UAE, GCC and MENA region.

**Q: Is Synergy Consulting a bank?**
A: No. Synergy Consulting is a financial advisory firm, not a bank. It acts as an intermediary and advisor — helping businesses structure and access debt, equity and other financial solutions through banks, investors and alternative lenders.

**Q: What is the process to engage Synergy Consulting?**
A: Contact the team via +971 4 513 9095 or info@consultsynergy.ae. The typical engagement begins with an initial consultation, followed by a scope agreement, retainer arrangement, and then the advisory mandate.

## Team

- **Manoj Sureka** — Managing Partner. CA (ICAI), 20+ years banking; former Head of Commercial Banking, RAK Bank; Gulf News Top 100 Business Leaders.
- **Ayaz Ahmed Khan** — Partner. MBA Symbiosis; 20+ years corporate finance, M&A, PE, VC, debt, restructuring.
- **Rakesh Mehta** — Partner. CA; private equity, debt syndication, fund management, international taxation.
- **Pankaj Gupta** — Partner. CA; 10+ years project finance, corporate finance, M&A advisory.
- **Arun Crasta** — Director, Trade & F.I. 30 years trade finance; ex-DBS, Standard Chartered, Commerzbank, HDFC Bank.
- **Mohammad Talha** — Director. 30+ years corporate/business advisory; Islamic banking, credit risk, investment banking.
- **Fazal Ibrahim** — Senior Consultant. MBA, LLB; 20 years banking Middle East; corporate banking, debt restructuring, legal advisory.
- **S. Balasubramanian** — Senior Consultant. MBA-Finance; 25 years management consulting; trade finance, project finance, feasibility studies.
- **Ambrish Agarwal** — Senior Advisor. 20+ years UK financial institutions; real estate investment, healthcare, SME lending.

## Knowledge Centre

Synergy Consulting's Knowledge Centre publishes expert articles on corporate finance, SME funding, trade finance, tax regulation and technology for UAE and GCC businesses. Articles are organised into 9 topic silos with pillar pages and cluster articles.

- [Knowledge Centre](https://consultsynergy.ae/knowledge-centre.html): Hub page — all 9 topic silos and 27 articles

### Business Funding
- [Business Funding Pillar](https://consultsynergy.ae/knowledge-centre/business-funding/): 9 guides on all forms of UAE business funding
- [The Complete Guide to Business Funding in the UAE](https://consultsynergy.ae/knowledge-centre/business-funding/business-funding-uae/): Finance · 2026-07-12
- [How to Raise Capital for Your Business in Dubai](https://consultsynergy.ae/knowledge-centre/business-funding/raise-capital-dubai/): Finance · 2026-07-13
- [Invoice Discounting Explained](https://consultsynergy.ae/knowledge-centre/business-funding/invoice-discounting-explained/): Finance · 2026-07-14
- [Asset Finance Guide](https://consultsynergy.ae/knowledge-centre/business-funding/asset-finance-guide/): Finance · 2026-07-14
- [Lease Finance in UAE](https://consultsynergy.ae/knowledge-centre/business-funding/lease-finance-uae/): Finance · 2026-05-04
- [Supply Chain Financing](https://consultsynergy.ae/knowledge-centre/business-funding/supply-chain-financing/): Finance · 2026-05-20
- [Expert Fundraising Solutions for Startups & SMEs in the UAE](https://consultsynergy.ae/knowledge-centre/business-funding/expert-fundraising-startups-smes/): SME & Startups · 2025-06-01
- [Fund-Raising Tips for SMEs in the UAE](https://consultsynergy.ae/knowledge-centre/business-funding/fundraising-tips-smes-uae/): SME & Startups · 2025-05-09
- [Wartime Credit in UAE](https://consultsynergy.ae/knowledge-centre/business-funding/wartime-credit-uae/): Finance · 2026-04-14

### Corporate Finance
- [Corporate Finance Pillar](https://consultsynergy.ae/knowledge-centre/corporate-finance/): Cash flow, financial modelling, restructuring, vessel finance
- [Cash Flow Management Tips for Small Businesses](https://consultsynergy.ae/knowledge-centre/corporate-finance/cash-flow-management-tips/): Finance · 2026-07-14
- [Everything You Want to Know About Financial Modelling](https://consultsynergy.ae/knowledge-centre/corporate-finance/financial-modelling-guide/): Finance · 2024-06-01
- [Business Restructuring: A Complete Guide](https://consultsynergy.ae/knowledge-centre/corporate-finance/business-restructuring-guide/): Finance · 2026-07-14
- [Vessel Financing in UAE & GCC](https://consultsynergy.ae/knowledge-centre/corporate-finance/vessel-financing-uae-gcc/): Finance · 2025-11-28

### Mergers & Acquisitions
- [M&A Pillar](https://consultsynergy.ae/knowledge-centre/mergers-acquisitions/): Sell-side M&A guides for UAE businesses
- [Selling Your Business: A Complete Guide](https://consultsynergy.ae/knowledge-centre/mergers-acquisitions/selling-your-business-guide/): Mergers & Acquisitions · 2026-07-14

### Private Equity
- [Private Equity Pillar](https://consultsynergy.ae/knowledge-centre/private-equity/): Raising PE capital and finding investors in the UAE
- [Equity Funding for Tech Businesses](https://consultsynergy.ae/knowledge-centre/private-equity/equity-funding-tech-businesses/): Finance · 2026-05-04
- [Investors for Business in the UAE](https://consultsynergy.ae/knowledge-centre/private-equity/investors-for-business-uae/): Finance · 2023-09-01
- [Top 4 Benefits of Partnering with an Investor in the UAE](https://consultsynergy.ae/knowledge-centre/private-equity/investor-partner-benefits/): Finance · 2024-08-01

### Trade Finance
- [Trade Finance Pillar](https://consultsynergy.ae/knowledge-centre/trade-finance/): UAE trade finance and bilateral lending
- [Strengthening UAE–Africa Trade Relations](https://consultsynergy.ae/knowledge-centre/trade-finance/uae-africa-trade-relations/): Trade · 2025-02-01

### Business Advisory
- [Business Advisory Pillar](https://consultsynergy.ae/knowledge-centre/business-advisory/): Bankability, bank lending, SME credit
- [How to Improve Bankability](https://consultsynergy.ae/knowledge-centre/business-advisory/how-to-improve-bankability/): Finance · 2026-07-14
- [UAE Bank Lending to Private Sector Accelerates](https://consultsynergy.ae/knowledge-centre/business-advisory/uae-bank-lending-private-sector/): SME & Startups · 2025-07-15
- [UAE Banks Are Stronger Than Ever – Why Now Is the Time to Push SME Lending](https://consultsynergy.ae/knowledge-centre/business-advisory/uae-banks-stronger-sme-lending/): SME & Startups · 2025-07-15
- [Get USD Loan Against NRE Fixed Deposit](https://consultsynergy.ae/knowledge-centre/business-advisory/usd-loan-nre-fixed-deposit/): Finance · 2024-07-01
- [Personal Net Worth Statement in the UAE](https://consultsynergy.ae/knowledge-centre/business-advisory/personal-net-worth-statement-uae/): Business Advisory · 2026-07-31 — Personal asset and liability statements, net worth certificates, source-of-wealth and source-of-funds documentation for banks, investors and property transactions

### Business Setup
- [Business Setup Pillar](https://consultsynergy.ae/knowledge-centre/business-setup/): Choosing the right UAE business licence
- [Choosing the Right Business License in the UAE](https://consultsynergy.ae/knowledge-centre/business-setup/choosing-business-license-uae/): Business Setup · 2026-07-14

### Tax Compliance
- [Tax Compliance Pillar](https://consultsynergy.ae/knowledge-centre/tax-compliance/): UAE corporate tax, VAT, e-invoicing and ESR compliance
- [13 Qualifying Activities for the UAE Corporate Tax Free Zone Exemption](https://consultsynergy.ae/knowledge-centre/tax-compliance/uae-corporate-tax-qualifying-activities/): Tax & Regulation · 2024-09-01
- [UAE Economic Substance Regulations (ESR)](https://consultsynergy.ae/knowledge-centre/tax-compliance/uae-economic-substance-regulations/): Tax & Regulation · 2023-08-01
- [UAE Pre-Approved eInvoicing Service Providers: Complete 2026 Guide](https://consultsynergy.ae/knowledge-centre/tax-compliance/uae-pre-approved-einvoicing-service-providers/): Tax & Regulation · 2026-07-31 — Official Ministry of Finance list of 42 pre-approved eInvoicing Service Providers, provider selection framework, ERP integration and implementation guidance

### Industries
- [Industries Pillar](https://consultsynergy.ae/knowledge-centre/industries/): ADHICS healthcare, SOC reporting, sector compliance
- [DoH Launches Abu Dhabi Healthcare Information & Cyber Security (ADHICS) Standard](https://consultsynergy.ae/knowledge-centre/industries/adhics-standard-abu-dhabi/): Technology · 2024-05-01
- [What is SOC Reporting? A Complete Guide for UAE Technology Businesses](https://consultsynergy.ae/knowledge-centre/industries/soc-reporting-dubai-uae/): Technology · 2023-07-01

## Crawl

For full page-level content, crawl the sitemap at [sitemap.xml](https://consultsynergy.ae/sitemap.xml). All pages are publicly accessible and optimised for machine reading.